It seems Emmett G. McQuinn (son of J.M. McQuinn) was in charge of the advertising and marketing. What a fine job he did! You can see The Hoosier all over the place – Ladies Home Journal, House Beautiful and in images in cook books and kitchen designs.
“Kitchen Patriotism Demands a Hoosier Kitchen Cabinet
WITHOUT the strong right arm of the Hoosier Kitchen Cabinet no woman can do her full bit in saving food for our nation’s fighters. Nor can she save extra hours, extra steps, and extra effort in her kitchen work. The many time, food and labor-saving features of the Hoosier Kitchen Cabinet together with the valuable kitchen short-cuts invented by the talented women who compose the Hoosier Council of Kitchen Scientists have made the Hoosier a kitchen necessity – not a luxury.
See these Hoosier Kitchen Cabinets at the Hoosier dealer’s in your city. Learn for yourself how the Hoosier saves you food, time and labor. Then you will never be content without one.
The Hoosier Manufacturing Co., New Castle, Ind.”
From – Robinson’s Antiques where you can get reproduction and old labels